About Tara
Hi, I’m Tara Dailey — the heart behind 317 Press Co. What began years ago as Midwest Love, a women’s lifestyle boutique, has since grown and evolved into something much bigger: a place where teams, schools, businesses, and communities bring their ideas to life through custom apparel.
From Midwest Love → 317 Press Co.
When I first started, I focused on cute, comfy, and affordable everyday wear for women. But living in Noblesville — in the middle of Hamilton County, one of the nation’s biggest youth sports hubs — I quickly noticed the requests were changing. Parents, coaches, and businesses were looking for high-quality custom gear that fit their teams and events. So I listened, adapted, and 317 Press Co. was born.
The name “317” is a nod to our Indiana roots — it’s our area code, and it represents the local pride and sense of community that runs through everything we do.
Why I Do This
I don’t just make clothes — I create something people live in, compete in, and make memories in. The best part of my work is seeing people wearing something I helped bring to life. That moment when a team puts on their new gear, or a group of friends shows up in matching shirts — that’s what drives me.
A Background in Precision
Before launching 317 Press Co., I worked for over a decade as an orthodontic clinician and prided myself on patient care. That level of care spills over into every project I take on today. If something is even a pixel off, I’ll redo it. I measure, adjust, and perfect every piece until it’s just right.
Creative Process
I collaborate with talented designers across the U.S., drawing inspiration from everywhere — sports, lifestyle, and culture. I love to borrow, tweak, and reimagine ideas to create something uniquely personal for every client.
Community First
Noblesville and Hamilton County are unique — a mix of elite youth sports programs and true Midwest hometown spirit. Life here can be busy and chaotic, so my goal is to make the process simple: handling each project from start to finish with as little hassle as possible.
What’s Next
This is just the beginning for 317 Press Co. In the years ahead, we’ll continue to grow into new types of printing, textiles, and customization — always with the same commitment to quality and care.